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Krema Scores High on the NuVal Nutritional Scoring System
- What is the NuVal Nutritional Scoring System?
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The NuVal System is a relatively new nutrition scoring system that allows consumers to see – at a glance – the nutritional value of the foods they buy. It’s a summary of the overall nutritional value of grocery store products. It provides one simple score from 1 to 100. The higher the nutritional value, the higher the NuVal Score.
It helps consumers make smarter choices item by item. The system allows the consumer to compare products within a food section or even across categories by providing a simple score of the overall nutritional value of each product. Currently Meijer Stores, Price Choppers and HyVee Supermarkets use the System.
- Who developed the NuVal System?
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The NuVal System is based on a unique patented food scoring formula developed over the course of two years of research by an independent team of nutrition and medical experts from leading universities and health organizations. The team featured experts from nutritional and medical disciplines like general nutrition, pediatrics, cardiovascular disease, epidemiology, weight management, diabetes and chronic disease prevention.
Led by Dr. David Katz of the Yale University/Griffin Hospital Prevention Research Center, the team and its work was solely funded by Griffin Hospital, independent of funding or influence by food or beverage retailers or manufacturers. The team’s mission was to develop a science-based formula that would give people the ability to easily see and compare the overall nutritional values of any food or beverage they were considering.
- How is a score calculated?
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The NuVal System takes into consideration more than 30 nutrients, including carbohydrates, protein, fat, fiber, vitamins, minerals and antioxidants. It accounts for how these nutrients influence health and how they relate to recommendations from USDA dietary guidelines and Institute of Medicine Dietary Reference Intakes. Some of the nutrients used are:
Generally favorable:
Fiber, Folate, Vitamin A, Vitamin C, Vitamin D, vitamin B12, Bitamin B6, Potassium, Calcium, Zinc, Omega-3 Fatty Acids, Magnesium, Iron Total bioflavanoids, Total carotenoids.
Generally unfavorable:
Saturated Fat, Trans Fat, Sodium, Sugar (Total/Added), Cholesterol.
How did we score?
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| Peanut Butter Brand Comparison Using The NuVal Nutritional Scoring System |
Brand
Krema Natural Crunchy
Krema Natural Creamy
Crazy Richard's Natural Crunchy
Crazy Richard's Natural Creamy
Maranatha Organic Creamy (No Stir)
Jiff Natural Creamy
Jiff Regular Creamy
Skippy Regular Creamy
Smuckers Natural Creamy
Skippy Natural Creamy
Jiff Reduced Fat Creamy
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NuVal Score
51
51
51
51
21
22
20
20
20
18
7
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Building a case for Natural Foods!

For more information on the NuVal Nutritional Scoring System, visit www.nuval.com
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